Rebrand

Graphic Design

V



Project information


This project was for the world's first twin-seat, all-electric electric aircraft and trainer with FAA certification.

I contributed to the initial versions of the sales and marketing messaging and deck, and then attempted to redesign the logo for a fun project with a local film crew present--walking through my process and design language, as well as the choices made. Once complete, I created a custom font to use across print and digital assets and to be used on the aircraft.

Critical design characteristics were the need for a bold and distinctive badge to emotionally anchor the viewer and stand out on a crowded ramp, a mark that would be sustainable through 4 or 6 seat versions, and a desire to speak to a young new generation of pilots in an aspirational way.

Project data

  • Aviation
  • Rebrand
  • 2018
  • Design
  • sunflyer design