Want to create a customer? Start by understanding their needs and focusing on their wants. From new business models to new industrial design, coming up with novel solutions to complex challenges is my favorite part of what I do.
Innovation is a series of dials and knobs. I lead change and challenge the status quo by finding the perfect mix of risk and experimentation, data analysis and strategy--then bridge the gap to implementation and execution.
Powerful and prolific communication is the foundation of great leaders, and great brands. Whether I'm relaying expectations to a sales team, deliverables to a client, or product benefits to a customer, clarity and consistency is key.
If there's a secret to my success it's a genuine enthusiasm for the work I do, the products I touch, and the people I meet along the way. Inspiring those around me is about setting high-quality targets and sharing excitement.
Founded the Penn State alumni group on Linkedin, the largest network of Penn Staters and one of the largest in the world, with ~60K members.
Assembled start-up teams for an RFID-enabled wine-inventory-management system and an Android Challenge mobile payments app.
Designed a modular 3 week training curriculum for sales reps in Southeast Asia. Collaborated with MEA on calls in the UAE and Saudi Arabia.
Built 3M's first corporate Myspace page via a custom CSS layout; Launched Drupal CMS websites for key account customers - for fun.
I've contributed as an organizer, student mentor, and disabled ski instructor, and am an elected director on my alumni society board.
Delivered presentations on innovation and the Lead User Research Process, as well as guest lectures on Marketing and the Art of Selling.
Head of Brand, Marketing, and Design at a tech startup dedicated to helping banks and financial institutions provide account holders with a revolutionary new, cash-based digital payment method: any customers mobile number and a secure Quisk PIN.
Quisk is open-loop and device agnostic, compatible with any POS, ATM, mobile device, or network--including 1st gen feature phones and customers with a mobile number but without data access or without the device physically present. The platform is launching to customers in Jamaica and Dubai, UAE in 2016.
A retainer-based marketing consultancy working with startups, nonprofits, and small private businesses. Based in Denver, the focus is on marketing strategy, design, digital execution, brand management, and integrated marketing and communications.
Clients include Fortune-500 collaberation group Innovators International, clothier Rascal Wild, Healthcare screening and diagnosis startup The Nodule Project, and many more.
Responsible for marketing, design and communications efforts, owning product roadmap, and optimizing the performance of customer engagement programs at a startup working to revolutionize digital video delivery.
Projects included rebranding, market segmentation and a pivot into two new markets, design and launch of the website and apps, marketing automation, PPC and socail media campaigns, graphic design and sales collateral, as well as managing sales and revenue growth from the first customer through the 150th.
As of early 2015, over a million intelivdeos had been purchased and delivered on the platform to 175 countries and thousands of mobile devices around the world.
Led a cross-functional team to concept, design, develop, launch and test the first adaptive website in the company, 3M Automotive.
In charge of all Social Media strategy, execution, and measurement for the Industrial Group--A $36B business with 140 social properties in 25 countries.
Digital manager of ecommerce, analytics, content attribution and global localization and replication for 3M's Automotive and Aerospace divisions.
Responsible for digital and interactive strategy and execution in 3M's Center of Digital Marketing Excellence.
This includes blueprinting all mobile web, content, and search strategies, conceptualizing and developing new sites and applications, executing e-commerce and digital demand generation campaigns, and driving high visibility market-centric initiatives for new digital platforms under development across the business.
Designed and launched the first 5 mobile websites in the company, for the Advanced Materials, Defense, Auto, Tapes, and Abrasive divisions.
Global Marketing Excellence Award Corporate Finalist, 2012
Global Marketing Excellence Award Regional/Business Winner, 2012
Portfolio management of energy efficient lighting products in the retail and commercial space, including the industry-leading Sun Gun II.
Managed vendor shortages and International channel conflicts to finish 15% above plan globally, with year on year US growth of 18% and bottom line increases of 24%.
Entrepreneurial position successfully guiding new growth venture and merger and acquisition opportunities through an internal venture capital process.
Built successful business plan, regulatory strategy, and commercialization proposal to win funding for an acquisition bringing robotic automation to emerging markets. Completed a process audit and inventory analysis to establish new operational workflows and sales cycles to drive growth.
Managed a $20.5MM business as part of a team selling into automotive, retail, and marine markets in Los Angeles. Grew the business by an average of 7.5% per year over three and a half years in a difficult economy.
Finished at 106% of annual target in 2009 despite double digit market and industry downturns. Exceeded 12 of 14 quarterly sales goals in a three year period; Developed a solid understanding of relationship-selling and building customer loyalty with channel partners.
Elected to the Sales Advisory Council, 2008-2010
Sales Advisory Council Secretary, 2009
Agency experience creating and executing pitches, collateral and video at one of the best public relations agencies in Los Angeles.
Produced, shot, edited and animated short Man-On-The-Street videos to help win new business pitches
Delivered projects for ESPN, LEGO, Symantec, Memorex, Nature Made, KB Home, J-Date, Johnny Rockets, General Cigar, Razor, and the Ansari X Prize.
In 2010 I flew to Beijing, purchased a Peoples Liberation Army bike, and did what everyone said couldn't be done: An epic circumnavigation of the Yellow Sea.
I've summitted 11 of California's 15 fourteen-thousand foot peaks and have climbed on five continents in a dozen countries. Is there a more goal-oriented activity?
I soloed before I had a drivers license and have been bumming rides since I was kid. Flying requires intense focus, a calm and rational mind, and the ability to multi-task.
Immersion in a new environment is a great way to think outside the box and get inspired. A few of my favorite destinations are Panama, New Mexico, and Montenegro.
— Roy Ng, Business Development Manager, 3M APAC
— Rich Roger, Area Sales Manager, 3M
— Brad Brown, Founder and CEO, Intelivideo
— Jolene Slalazar, Strategic Digital Marketing Leader
— Steven Wilde, Rascal Wild Clothing
— Lisa DeSimone, Director at Large, Penn State Alumni Society Board
Thanks for taking the time to reach out to me. I'll get back to you as soon as I can.