Hi. My name is David Koerner, and I am a marketer.




I use a blend of creativity and marketing strategy to solve problems, transform consumer experiences, and help great brands and businesses connect with new customers around the world.




I have travelled through over 53 countries, and have been recognized for success leading high performing marketing and communications teams in organizations large and small. Specialties include brand, digital marketing tactics, new business development, startup growth, and product development.


Strengths


Creating

Influencing consumer choice starts by understanding needs and focusing on wants. From new business models to new industrial designs, coming up with novel solutions to complex challenges has always been a differentiator.

Innovating

Innovation is a series of dials and knobs. I lead change and challenge the status quo by finding the perfect mix of risk and experimentation, data analysis and strategy--then bridge the gap to implementation and execution.

Communicating

Powerful, focused communication is the foundation of great leaders, and great brands. Whether relaying expectations to a sales team, deliverables to a client, or product benefits to a customer, clarity and consistency is key.

Motivating

If there's a secret to my success it's a genuine enthusiasm for the work I do, products I touch, and people I meet along the way. Inspiring those around me is about setting high-quality targets and sharing in victories.

Work


Oh, Hello.

Dave Koerner Portrait

About me


I am a native Californian, a Penn State grad and MBA, and am lucky to be leading marketing and product at Quisk, a Silicon Valley startup that is building a new future of payments for banks in emerging markets around the world.

If there's one thing that defines me, it's that I don't like sitting still. Some highlights:

Technologist

Led teams resonsible for both the first fully-mobile and first reponsive websites at 3M, and led marketing for early-stage tech startups ranging from $0-50M in size.

Board Governance

As elected director of the Penn State Alumni Society Board, I used Linkedin to engage 70K+ graduates on Linkedin and created the largest alumni network in the world.

Designer

Led product design teams, produced ad campaigns and product videos, took wireframes to websites, and have executed everything from graphic design projects to pitch decks.

Entrepreneur

Assembled startup teams for an RFID-enabled wine-inventory-management system, an Android Challenge mobile payments app and a broadband-over-powerline technology patent.

Trainer and Public Speaker

Designed a modular 3 week training curriculum for sales reps in Southeast Asia. Guest lecturer for classes on international marketing, digital marketing, and sales.

Volunteer

I've contributed as a political organizer, Smeal student mentor, disabled ski instructor, and as a board-member of not-for profit organizations as a way to give back.

Resume


2016 - present

DIRECTOR OF MARKETING, QUISK

Head of marketing, brand, communications and design for an innovative silicon-valley Fintech startup dedicated to bringing financial inclusion to banks and governments across the developing world. Quisk's cloud-based and tokenized mobile money platform is designed for the 2 billion people without access to financial services or savings accounts today, and works for customers of any bank, with any SMS-enabled phone, on any network.

2015 - present

MARKETING CONSULTANT, BRAND EVERY DAY

Brand Every Day is a retainer and project-based marketing consultancy focusing on clear, no-frills strategy and tactics for startups, nonprofits, and private companies both large and small.

Services include brand and marketing strategy, custom web design and development, pitch decks, product messaging and communications, inbound marketing or marketing automation, trade show design and collateral, web analytics and optimization, and all elements of digital marketing.

2014 - 2015

DIRECTOR OF MARKETING, INTELIVIDEO

Responsible for marketing, design and communications efforts, and product roadmap, for a startup working to revolutionize digital video delivery.

Projects included rebranding, market segmentation and a pivot into two new markets, design and launch of the website and apps, marketing automation, PPC and social media campaigns, graphic design and sales collateral, as well as managing sales and revenue growth from the first customer through a milliohn in sales.

In the first year after launch, over 1.2 million videos were purchased and delivered on the platform to 175 countries and thousands of mobile devices around the world.

2013 - 2014

GLOBAL DIGITAL MARKETING LEAD, 3M

Led a cross-functional team to concept, design, develop, launch and test the first adaptive website in the company, 3M Automotive.

In charge of all Social Media strategy, execution, and measurement for the Industrial Group--A $36B business with 140 social properties in 25 countries.

Digital manager of ecommerce, analytics, content attribution and global localization and replication for 3M's Automotive and Aerospace divisions.

2012 - 2013

GLOBAL DIGITAL MARKETING SPECIALIST, 3M

Responsible for digital and interactive strategy and execution in 3M's Center of Digital Marketing Excellence.

This included blueprinting all mobile web, content, and search strategies, conceptualizing and developing new sites and applications, executing e-commerce and digital demand generation campaigns, and driving high visibility market-centric initiatives for new digital platforms under development across the business.

Designed and launched the first 5 mobile websites in the company, for the Advanced Materials, Defense, Auto, Tapes, and Abrasive divisions.

Global Marketing Excellence Award Corporate Finalist, 2012
Global Marketing Excellence Award Regional/Business Winner, 2012

2011 - 2012

GLOBAL MARKETING SUPERVISOR, 3M

Portfolio management of energy efficient lighting products in the retail and commercial space, including the industry-leading Sun Gun II.

Managed vendor shortages and International channel conflicts to finish 15% above plan globally, with year on year US growth of 18% and bottom line increases of 24%.

2010 - 2011

NEW BUSINESS DEVELOPMENT MANAGER, 3M

Entrepreneurial position successfully guiding new growth venture and merger and acquisition opportunities through an internal venture capital process.

Built successful business plan, regulatory strategy, and commercialization proposal to win funding for an acquisition bringing robotic automation to emerging markets. Completed a process audit and inventory analysis to establish new operational workflows and sales cycles to drive growth.

2006 - 2010

ACCOUNT REPRESENTATIVE, 3M

Managed a $20.5 million business as part of a team selling into automotive, retail, and marine markets in Los Angeles. Grew the business by an average of 7.5% per year over three and a half years in a difficult economy.

Finished at 106% of annual target in 2009 despite double digit market and industry downturns. Exceeded 12 of 14 quarterly sales goals in a three year period; Developed a solid understanding of relationship-selling and building customer loyalty with channel partners.

Elected to the Sales Advisory Council, 2008-2010
Sales Advisory Council Secretary, 2009

2005

PUBLIC RELATIONS, CARRYON PR

Agency experience creating and executing pitches, collateral and video at one of the best public relations agencies in Los Angeles.

Produced, shot, edited and animated short Man-On-The-Street videos to help win new business pitches

Delivered projects for ESPN, LEGO, Symantec, Memorex, Nature Made, KB Home, J-Date, Johnny Rockets, General Cigar, Razor, and the Ansari X Prize.

Interests


Motorbikes

In 2010 I flew to Beijing with three friends, purchased two vintage PLA bikes, and completed an epic 3.2K kilometer circumnavigation of the Yellow Sea.

Mountains

I've summitted 11 of California's 15 fourteen-thousand foot peaks and have climbed on five continents in a dozen countries. Is there a more goal-oriented activity?

Wings

Soloed before I had a drivers license and have been bumming rides since I was kid. Flying requires intense focus, a calm and rational mind, and the ability to multi-task.

Travel

Immersion in a new environment is a great way to think outside the box and get inspired. A few of my favorite destinations are Panama, New Mexico, and Montenegro.

Words of Recommendation

  • The thing that will make Dave stand out to you is his desire to be better. Whether volunteering in the community or brainstorming new business model ideas, he always is pushing to take risks, try something new, and learn more about marketing. The curiosity and passion he has to improve himself is something that you just can’t teach...

    — Roy Ng, Business Development Manager, 3M APAC

  • In only his first year working here for me, David has quickly proven the ability to lead, innovate, and excel. Not only does he tirelessly work to help his colleagues, this company, and his customers, but in doing so he has a habit of makes others around him better as a result.

    — Rich Roger, Area Sales Manager, 3M

  • Dave is a multi-tool with skills in a lot of areas and I can’t say I’ve met anyone else quite like him. He’s able to think strategically about a brand or go-to- market strategy with our executive team one minute and roll up his sleeves to execute the details of the graphics within a pitch deck or the copy of an email campaign the next. He’s a type-A ‘people person’ who is always calm, always smiling, and can be counted on to deliver energy, encouragement and enthusiasm. He immediately created a team atmosphere among our engineers, designers and developers--folks with difficult and sometimes standoffish personalites.

    — Brad Brown, Founder and CEO, Intelivideo

  • Dave has an entrepreneurial marketing spirit paired with deep technical and creative abilities. As a person - caring, compassionate, and fearless - describe him best. His rich optimism comes in handy too, when slogging through months of challenging information architecture and content development. I thoroughly enjoyed getting to know Dave, leading him into the universe of the 3M digital space, and being inspired by his uniqueness.

    — Jolene Slalazar, Strategic Digital Marketing Leader

  • I don't know a whole lot about online marketing, but hiring Dave's agency was a breeze. He came in under budget and pointed out multiple places where I could do parts of the work myself and save money. He helped me change the name, design store displays and tags, come up with a super-easy online ad strategy to grow my online sales, and did it all in plain english, without making me feel stupid like I feel so many of these marketing consultants do. I'm secretly convinced he's some kind of genius. Or part-time nerd superhero. Or both.

    — Steven Wilde, Rascal Wild Clothing

  • I find David to be intelligent, easygoing, responsible, and diplomatic. He has never failed to contribute positively in meetings or breakout groups and even as a newcomer isn’t afraid to speak up, ask questions, or share his opinions. He takes his attendance at our meetings seriously and readily volunteers to do anything asked of him. I see in David someone with a fresh perspective, a positive attitude, and a great enthusiasm – as such he has my highest recommendation.

    — Lisa DeSimone, Director at Large, Penn State Alumni Society Board