Influencing consumer choice starts by understanding needs and focusing on wants. From new business models to new industrial designs, coming up with novel solutions to complex challenges has always been a differentiator.
Innovation is a series of dials and knobs. I lead change and challenge the status quo by finding the perfect mix of risk and experimentation, data analysis and strategy--then bridge the gap to implementation and execution.
Powerful, focused communication is the foundation of great leaders, and great brands. Whether relaying expectations to a sales team, deliverables to a client, or product benefits to a customer, clarity and consistency is key.
If there's a secret to my success it's a genuine enthusiasm for the work I do, products I touch, and people I meet along the way. Inspiring those around me is about setting high-quality targets and sharing in victories.
I am a native Californian, a Penn State grad and MBA, and am lucky to be leading marketing and product at Quisk, a Silicon Valley startup that is building a new future of payments for banks in emerging markets around the world.
If there's one thing that defines me, it's that I don't like sitting still. Some highlights:
Led teams resonsible for both the first fully-mobile and first reponsive websites at 3M, and led marketing for early-stage tech startups ranging from $0-50M in size.
As elected director of the Penn State Alumni Society Board, I used Linkedin to engage 70K+ graduates on Linkedin and created the largest alumni network in the world.
Led product design teams, produced ad campaigns and product videos, took wireframes to websites, and have executed everything from graphic design projects to pitch decks.
Assembled startup teams for an RFID-enabled wine-inventory-management system, an Android Challenge mobile payments app and a broadband-over-powerline technology patent.
Designed a modular 3 week training curriculum for sales reps in Southeast Asia. Guest lecturer for classes on international marketing, digital marketing, and sales.
I've contributed as a political organizer, Smeal student mentor, disabled ski instructor, and as a board-member of not-for profit organizations as a way to give back.
Head of marketing, brand, communications and design for an innovative silicon-valley Fintech startup dedicated to bringing financial inclusion to banks and governments across the developing world. Quisk's cloud-based and tokenized mobile money platform is designed for the 2 billion people without access to financial services or savings accounts today, and works for customers of any bank, with any SMS-enabled phone, on any network.
Brand Every Day is a retainer and project-based marketing consultancy focusing on clear, no-frills strategy and tactics for startups, nonprofits, and private companies both large and small.
Services include brand and marketing strategy, custom web design and development, pitch decks, product messaging and communications, inbound marketing or marketing automation, trade show design and collateral, web analytics and optimization, and all elements of digital marketing.
Responsible for marketing, design and communications efforts, and product roadmap, for a startup working to revolutionize digital video delivery.
Projects included rebranding, market segmentation and a pivot into two new markets, design and launch of the website and apps, marketing automation, PPC and social media campaigns, graphic design and sales collateral, as well as managing sales and revenue growth from the first customer through a milliohn in sales.
In the first year after launch, over 1.2 million videos were purchased and delivered on the platform to 175 countries and thousands of mobile devices around the world.
Led a cross-functional team to concept, design, develop, launch and test the first adaptive website in the company, 3M Automotive.
In charge of all Social Media strategy, execution, and measurement for the Industrial Group--A $36B business with 140 social properties in 25 countries.
Digital manager of ecommerce, analytics, content attribution and global localization and replication for 3M's Automotive and Aerospace divisions.
Responsible for digital and interactive strategy and execution in 3M's Center of Digital Marketing Excellence.
This included blueprinting all mobile web, content, and search strategies, conceptualizing and developing new sites and applications, executing e-commerce and digital demand generation campaigns, and driving high visibility market-centric initiatives for new digital platforms under development across the business.
Designed and launched the first 5 mobile websites in the company, for the Advanced Materials, Defense, Auto, Tapes, and Abrasive divisions.
Global Marketing Excellence Award Corporate Finalist, 2012
Global Marketing Excellence Award Regional/Business Winner, 2012
Portfolio management of energy efficient lighting products in the retail and commercial space, including the industry-leading Sun Gun II.
Managed vendor shortages and International channel conflicts to finish 15% above plan globally, with year on year US growth of 18% and bottom line increases of 24%.
Entrepreneurial position successfully guiding new growth venture and merger and acquisition opportunities through an internal venture capital process.
Built successful business plan, regulatory strategy, and commercialization proposal to win funding for an acquisition bringing robotic automation to emerging markets. Completed a process audit and inventory analysis to establish new operational workflows and sales cycles to drive growth.
Managed a $20.5 million business as part of a team selling into automotive, retail, and marine markets in Los Angeles. Grew the business by an average of 7.5% per year over three and a half years in a difficult economy.
Finished at 106% of annual target in 2009 despite double digit market and industry downturns. Exceeded 12 of 14 quarterly sales goals in a three year period; Developed a solid understanding of relationship-selling and building customer loyalty with channel partners.
Elected to the Sales Advisory Council, 2008-2010
Sales Advisory Council Secretary, 2009
Agency experience creating and executing pitches, collateral and video at one of the best public relations agencies in Los Angeles.
Produced, shot, edited and animated short Man-On-The-Street videos to help win new business pitches
Delivered projects for ESPN, LEGO, Symantec, Memorex, Nature Made, KB Home, J-Date, Johnny Rockets, General Cigar, Razor, and the Ansari X Prize.
In 2010 I flew to Beijing with three friends, purchased two vintage PLA bikes, and completed an epic 3.2K kilometer circumnavigation of the Yellow Sea.
I've summitted 11 of California's 15 fourteen-thousand foot peaks and have climbed on five continents in a dozen countries. Is there a more goal-oriented activity?
Soloed before I had a drivers license and have been bumming rides since I was kid. Flying requires intense focus, a calm and rational mind, and the ability to multi-task.
Immersion in a new environment is a great way to think outside the box and get inspired. A few of my favorite destinations are Panama, New Mexico, and Montenegro.
— Roy Ng, Business Development Manager, 3M APAC
— Rich Roger, Area Sales Manager, 3M
— Brad Brown, Founder and CEO, Intelivideo
— Jolene Slalazar, Strategic Digital Marketing Leader
— Steven Wilde, Rascal Wild Clothing
— Lisa DeSimone, Director at Large, Penn State Alumni Society Board
