Creativity doesn't occur in a vacuum. It isn't born without research, or raised and invested in without effectiveness. This page is intended to highlight my creativity and process -- not shown is revenue and results.
Innovation isn't just AI generated tiktok videos. It's about improving performance of more traditional channels or challenging the status quo by finding the perfect mix of risk and experimentation, implementation and execution.
Powerful, focused communication is the foundation of great leaders, and great brands. Whether relaying expectations to a sales team, deliverables to a client, or product benefits to a customer, clarity and consistency is key.
If there's a secret to my success it's a genuine enthusiasm for the work I do, products I touch, and people I meet along the way. Inspiring those around me is about setting audacious objectives and celebrating daily results.
Hi! I'm an award-winning marketing executive based in Minneapolis. I'm also a father, husband, Penn State grad, MBA, luxury marketing nerd, sailor and investor (usually but not always in that order). For the past 5 years I've been blessed to lead global marketing and strategy at 75F.io, a Bill Gates-backed tech company using smart sensors and controls to make smarter, more energy-efficeint buildings around the world.
I started in entrepreneurship, found success in sales, and rise every day to master the art and craft of marketing. If I have a passion it has always been engineering, science, and technology.
My earliest memories were playing games in DOS on a IBM PC Junior in the late 80s. Eventually I modified a simple maze game, presumably in C. In the late 90s I won both the LA County and California state science fair and got a pilots license before my drivers license (in sailplanes you can solo at 16). By the early 2000's I was running one of the 10 largest Myspace pages, created one of the earliest payment acceptance apps on the Android SDK, and was working on a RFID-enabled wine-inventory management software program with a POS integration at a 4-star restaurant. I also was part of a team commercializing broadband over powerline technologies for the Penn State College of Engineering IP office. By 2010 I was living in Dubai, working in Riyadh, and drafting a provisional patent application for a method of curing paint via image recognition and an infrared laser on a robotic arm at a lab in Bologna (didn't work, but I learned how to MIG weld badly and HVLP paint fairly well). Oh, and today I built this website in CSS and HTML.
I guess what I'm trying to say is, I don't like sitting still. Some highlights:
Led teams resonsible for the first mobile and first reponsive websites at 3M, then worked as a fractional CMO in Silicon Valley for zero-to-one high growth tech startups.
Grew the Penn State Alumni group on linkedin through 70K members, as well as elected director of the Smeal Alumni Society Board, Edge of Seven and NACD certified board member.
Led manufacturing and product teams, ad production and animation teams, UX and web design teams, and have executed everything from billboards and concerts to pitch decks.
I was elected to the 3M sales advisory council for exceeding a $20M quota in consecutive quarters and promoted to a biz dev role leading sales teams in 70 MEA countries.
Designed a modular 3 week training curriculum for sales reps in Southeast Asia. Guest lecturer for classes on international marketing, digital marketing, and sales.
I've contributed as a political organizer, student mentor, disabled ski instructor, startup and student mentor, and as a NGO board-member as a way to give back.
Scaled a high-growth marketing team and tech stack for a Bill Gates-backed IoT startup named one of the worlds most disruptive cleantech companies, with a full digital redesign, brand and product marketing, communications, and growth strategy.
Led expansion into Singapore and Southeast Asia, the Middle East and Latin America via a blend of scaled outbound pull strategies and challenger brand positioning with a focus on differentiation via unspoken customer pain.
Secured investment or partnerships from Siemens, Carrier, and Daikin. Closed the largest Series A and B rounds in Minnesota history, nearly $80M.
Head of marketing, brand, communications and design for an innovative silicon-valley Fintech startup dedicated to bringing financial inclusion to banks and governments across the developing world. Quisk's cloud-based and tokenized mobile money platform wass designed for the 2 billion people without access to financial services or savings accounts, and worked for customers of any bank, with any SMS-enabled phone, on any network.
Sold to NCB Commercial Bank in Jamaica in 2019
Brand Every Day is a retainer and project-based marketing consultancy focusing on clear, no-frills strategy and tactics for startups, nonprofits, and private companies both large and small.
Services include brand and marketing strategy, custom web design and development, pitch decks, product messaging and communications, inbound marketing or marketing automation, trade show design and collateral, web analytics and optimization, and all elements of digital marketing.
Responsible for marketing, design and communications efforts, and product roadmap, for a startup working to revolutionize digital video delivery.
Projects included rebranding, market segmentation and a pivot into two new markets, design and launch of the website and apps, marketing automation, PPC and social media campaigns, graphic design and sales collateral, as well as managing sales and revenue growth from the first customer through a milliohn in sales.
In the first year after launch, over 1.2 million videos were purchased and delivered on the platform to 175 countries and thousands of mobile devices around the world.
Led a cross-functional team to concept, design, develop, launch and test the first adaptive website in the company, 3M Automotive.
In charge of all Social Media strategy, execution, and measurement for the Industrial Group--A $36B business with 140 social properties in 25 countries.
Digital manager of ecommerce, analytics, content attribution and global localization and replication for 3M's Automotive and Aerospace divisions.
Responsible for digital and interactive strategy and execution in 3M's Center of Digital Marketing Excellence.
This included blueprinting all mobile web, content, and search strategies, conceptualizing and developing new sites and applications, executing e-commerce and digital demand generation campaigns, and driving high visibility market-centric initiatives for new digital platforms under development across the business.
Designed and launched the first 5 mobile websites in the company, for the Advanced Materials, Defense, Auto, Tapes, and Abrasive divisions.
Global Marketing Excellence Award Corporate Finalist, 2012
Global Marketing Excellence Award Regional/Business Winner, 2012
Portfolio management of energy efficient lighting products in the retail and commercial space, including the industry-leading Sun Gun II.
Managed vendor shortages and International channel conflicts to finish 15% above plan globally, with year on year US growth of 18% and bottom line increases of 24%.
Entrepreneurial position successfully guiding new growth venture and merger and acquisition opportunities through an internal venture capital process.
Built successful business plan, regulatory strategy, and commercialization proposal to win funding for an acquisition bringing robotic automation to emerging markets. Completed a process audit and inventory analysis to establish new operational workflows and sales cycles to drive growth.
Managed a $20.5 million business as part of a team selling into automotive, retail, and marine markets in Los Angeles. Grew the business by an average of 7.5% per year over three and a half years in a difficult economy.
Finished at 106% of annual target in 2009 despite double digit market and industry downturns. Exceeded 12 of 14 quarterly sales goals in a three year period; Developed a solid understanding of relationship-selling and building customer loyalty with channel partners.
Elected to the Sales Advisory Council, 2008-2010
Sales Advisory Council Secretary, 2009
Agency experience creating and executing pitches, collateral and video at one of the best public relations agencies in Los Angeles.
Produced, shot, edited and animated short Man-On-The-Street videos to help win new business pitches
Delivered projects for ESPN, LEGO, Symantec, Memorex, Nature Made, KB Home, J-Date, Johnny Rockets, General Cigar, Razor, and the Ansari X Prize.
In 2010 I flew to Beijing with three friends, purchased two vintage PLA bikes, and completed an epic 3.2K kilometer circumnavigation of the Yellow Sea.
I've summitted 12 of California's 15 fourteen-thousand foot peaks and have climbed on five continents in a dozen countries. Is there a more goal-oriented activity?
Soloed before I had a drivers license and have been bumming rides since I was kid. Flying requires intense focus, a calm and rational mind, and the ability to multi-task.
Immersion in a new environment is a great way to think outside the box and get inspired. A few of my favorite destinations are Patagonia, Star Axis, and the Dolomites.
— Roy Ng, Business Development Manager, 3M APAC
— Rich Roger, Area Sales Manager, 3M
— Brad Brown, Founder and CEO, Intelivideo
— Jolene Slalazar, Strategic Digital Marketing Leader
— Steven Wilde, Rascal Wild Clothing
— Lisa DeSimone, Director at Large, Penn State Alumni Society Board
